London Fashion Week Mens SS/18 has just drawn to a close and whilst we’ve been admiring all the shows from a distance, the majority of which were styled by our friends from TONI&GUY London, there is one show that stood out: What We Wear.
This was the second show from the brand, designed by musician Tinie Tempah, after debuting for AW/17 LFWM. The previous collection introduced us to the brand and Tinie’s vision of the modern man’s wardrobe. Offering a pared-back aesthetic of timeless pieces, the first presentation was hard hate but difficult to ‘love’.
“After the first show, I wanted to show the durability and practicality of the collection,” said Tempah. “We decided to do a sporting concept to be able to show how durable the clothes are and how functional they are for a man.”
This is where things got interesting.
The musician and designer showed the collection on a bespoke basketball half-court and wanted to convey that the brand’s apparel is fit for performance and also can be worn as a spectator. Models dribbled down the court, did lay-ups and took shots from the free throw line, while others rotated in from their seated positions on the sidelines. Off to the side, bleachers were mounted where other models stood or sat down.
He took classic silhouettes and incorporated new fabrications seen in a Neoprene warm-up suit done in blue and black hues. He experimented with linen for the first time and utilized the fabric on a baby blue half-zip shirt and blue cuffed corduroy trousers. Meanwhile, mohair was employed on a white cardigan worn with dark blue tracksuit bottoms.
In terms of the hair…we did notice the hair!! Our friend Dexter lead the team for the first time and did not disappoint. In keeping with the sporty theme of the presentation hair was kept short, sharp and functional. Think fades, flattops and short dreadlocks (with a few baseball caps thrown in)