Strength From Within


Colour your hair with confidence using SMARTBOND – L’Oréal Professionnel’s ultimate bond-strengthening service that leaves hair stronger and healthier than ever before.

Colouring your hair regularly can take its toll, causing locks to become weak and brittle. But what if your hair actually looked and felt stronger after each hair colour appointment? Smartbond is a new generation bond support system by L’Oréal Professionnel that is specifically formulated to work in perfect synergy with pre-lighteners, colours, straightening and perm services, to leave hair looking and feeling smoother and healthier after each application.

The two-step in-salon treatment works firstly during the chemical process when Smartbond Step 1 is added to the product mix to limit oxidative stress, and enable the reconstruction of weak bonds in the follicle by capturing the hair’s ions. Then Smartbond Step 2 is applied by your colour technician as a pre-shampoo, once the colour or lightener has been removed. It contains a blend of ceramides and polymers to provide condition and shine to the hair. Smartbond can also be used to help restore hair health in-between your colour appointments. For optimum results, follow up with Smartbond Step 3 at home – a three-minute conditioner designed to reinforce the salon service and strengthen the hair fibre. So whether you’re embarking on a dramatic or subtle transformation, strength is key to lustrous locks. Fortify your hair from within with L’Oréal Professionnel’s Smartbond.